WisdomTree says crypto has become a core part of its business

WisdomTree CEO Jonathan Steinberg said the firm’s push into tokenization is approaching profitability, underscoring a shift in which crypto has evolved from a small-scale experiment into a core pillar of the company’s strategy.

The asset manager has rapidly expanded its digital-asset business, growing tokenized assets under management from roughly $30 million to about $750 million, while extending its offerings across additional blockchains, including Solana.

Steinberg described crypto as a foundation for modernizing financial infrastructure, pointing to initiatives such as tokenized investment products, the WisdomTree Connect platform, and a deliberate focus on compliance-oriented tokenization technology as central to the firm’s long-term growth plans.

New York — WisdomTree’s crypto business has moved beyond the experimental phase and is now central to the firm’s long-term strategy, with profitability coming into view, CEO Jonathan Steinberg said during a fireside chat at the Ondo Summit in New York on Tuesday.

“We want to continue to scale,” Steinberg said, noting that the firm’s digital-asset business expanded from roughly $30 million to about $750 million in assets last year. While WisdomTree does not yet generate profits from its crypto operations, Steinberg said the company is now “within line of sight of taking this to a profitable business.”

The $150 billion asset manager has been investing heavily in blockchain infrastructure, rolling out tokenized investment products and expanding to additional blockchains, including Solana. Steinberg emphasized that the push reflects long-term conviction rather than short-term experimentation. “It’s still early days, but it’s not an experiment now,” he said. “We have conviction, and we believe that eventually everything will move on-chain.”

WisdomTree’s growing commitment to digital assets was also highlighted in its latest earnings presentation, which showed total tokenized assets under management rising to $770 million—an increase of roughly 25 times from 2024 levels.

WisdomTree has emerged as an early and aggressive leader among traditional asset managers in the digital-asset space, rolling out a range of tokenized funds and recently broadening distribution through WisdomTree Connect, a platform that allows these assets to move seamlessly across self-custodied wallets and institutional systems.

The firm has also made a strategic push into blockchain infrastructure, most notably through its acquisition of Securrency, a compliance-focused tokenization company that was later sold to the DTCC. Steinberg said the deal laid the groundwork for “compliance-aware tokens” and programmable finance, forming the backbone of WisdomTree’s long-term, interoperable digital-asset strategy.

For Steinberg, crypto represents far more than a new product line—it signals a transformation of the financial system itself. “This is bigger than asset management; it’s really about financial services,” he said. He noted that many financial institutions are built on layers of legacy infrastructure accumulated over centuries, underscoring the need for modernization.

Sources: Helene Braun and AI Boost