Amazon is preparing to roll out an AI-driven content marketplace, according to a report by The Information.

Amazon has indicated to publishing executives that it intends to introduce a marketplace allowing publishers to license their content to companies developing artificial intelligence products, according to a Monday report by The Information.

The report said Amazon Web Services shared presentation slides ahead of its conference on Tuesday that referenced a planned content marketplace, citing two sources familiar with discussions with Amazon.

Those slides reportedly place the marketplace alongside AWS’s main AI offerings, such as Bedrock and Quick Suite, positioning it as a tool publishers could use in their operations.

The move comes as publishers and AI firms continue negotiations over how digital content may be used for AI training or for generating responses, with publishers seeking fees tied to the level of content usage.

An Amazon spokesperson said the company had no specific comment on the report, noting its long-standing partnerships with publishers and its ongoing focus on innovation.

The development follows Microsoft’s recent announcement that it is working on a Publisher Content Marketplace, an AI licensing platform that reflects publishers’ usage terms.

Sources: Reuters