SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a business, project, or situation. It helps organizations understand internal and external factors that can impact their success.

Purpose of SWOT Analysis

  • To help make informed decisions
  • To leverage strengths and opportunities
  • To identify and mitigate weaknesses and threats
  • To develop strategies that align with the internal and external environment

How to Conduct a SWOT Analysis

  • Gather a team with diverse knowledge about the business
  • Brainstorm and list internal strengths and weaknesses
  • Identify external opportunities and threats through market research
  • Analyze the results to create actionable strategies

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