SWOT Analysis is a strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a business, project, or situation. It helps organizations understand internal and external factors that can impact their success.

Purpose of SWOT Analysis
- To help make informed decisions
- To leverage strengths and opportunities
- To identify and mitigate weaknesses and threats
- To develop strategies that align with the internal and external environment
How to Conduct a SWOT Analysis
- Gather a team with diverse knowledge about the business
- Brainstorm and list internal strengths and weaknesses
- Identify external opportunities and threats through market research
- Analyze the results to create actionable strategies
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