This week’s spotlight will be on the Fed’s FOMC meeting, Chair Powell’s press conference, major Big Tech earnings, and the looming U.S. government shutdown deadline. Apple is set to report earnings after Thursday’s close, with expectations rising for a beat-and-raise quarter. Meanwhile, Starbucks looks like a sell, as profit growth continues to slow and a weaker outlook is anticipated.
The stock market finished Friday on a mixed note, as both the S&P 500 and Nasdaq Composite recorded their second consecutive weekly declines.
The Dow Jones Industrial Average slipped 0.5% for the week, while the S&P 500 edged down about 0.4%. The tech-heavy Nasdaq fell by less than 0.1%, and the small-cap Russell 2000 lost 0.3%.
Looking ahead, the coming week is set to be a blockbuster, packed with potential market catalysts. Investors will be watching a crucial Federal Reserve policy meeting alongside a wave of earnings from major technology companies.
The Fed is widely expected to hold interest rates steady on Wednesday, though markets could see volatility as Chair Jerome Powell addresses the media in his post-meeting press conference.
Other key economic releases on the calendar include durable goods orders on Monday and The Conference Board’s Consumer Confidence Index for January on Tuesday. Friday will also bring the release of the December producer price index.
At the same time, earnings season ramps up sharply, with four members of the “Magnificent Seven” set to report this week. Microsoft (NASDAQ:MSFT), Tesla (NASDAQ:TSLA), and Meta Platforms (NASDAQ:META) are scheduled to announce results Wednesday evening, followed by Apple (NASDAQ:AAPL) after the close on Thursday.
These mega-cap names will be joined by a long list of other major companies, including IBM (NYSE:IBM), ASML (NASDAQ:ASML), SanDisk, Exxon Mobil (NYSE:XOM), Chevron (NYSE:CVX), Visa (NYSE:V), Mastercard (NYSE:MA), American Express (NYSE:AXP), SoFi Technologies (NASDAQ:SOFI), UnitedHealth Group (NYSE:UNH), Boeing (NYSE:BA), UPS (NYSE:UPS), Caterpillar (NYSE:CAT), General Motors (NYSE:GM), Verizon (NYSE:VZ), AT&T (NYSE:T), Starbucks (NASDAQ:SBUX), American Airlines (NASDAQ:AAL), RTX (NYSE:RTX), and Lockheed Martin (NYSE:LMT).
Adding to the uncertainty, Congress faces a Friday deadline to fund the government once again, with the risk of a prolonged shutdown looming.
No matter how markets ultimately move, I outline below one stock that could attract strong buying interest and another that may face renewed downside pressure. Keep in mind, this outlook is strictly for the week ahead, from Monday, January 26 through Friday, January 30.
Stock to Buy: Apple
Apple is scheduled to report earnings after the market closes on Thursday, with conditions lining up for a possible upside surprise. Wall Street is increasingly calling for a beat-and-raise quarter, as consensus forecasts point to double-digit revenue growth fueled by steady iPhone demand and continued expansion in services.
Options markets are pricing in a post-earnings move of roughly plus or minus 4%. Meanwhile, earnings expectations have turned more optimistic, with profit estimates revised higher 21 times in recent weeks versus just three downward revisions, according to InvestingPro data—underscoring the growing bullish sentiment surrounding Apple’s results.
Apple is expected to post adjusted earnings of $2.67 per share, representing an 11.2% increase from a year ago, while revenue is projected to climb 10.6% year over year to $137.5 billion. Analysts are looking to the iPhone and Services segments to lead the charge, pointing to double-digit growth and a strong pipeline of upcoming products, including a foldable iPhone and an AI-enhanced Siri.
With sentiment leaning bullish, the market appears positioned for a positive surprise. Price targets reaching as high as $350—implying roughly 41% upside—suggest that even a modest earnings beat could be enough to trigger a rebound in the stock.
So far in 2026, Apple shares have struggled, falling roughly 9% year to date to finish Friday at $248.04. The decline has mirrored broader volatility across the tech sector, alongside investor concerns that Apple’s AI strategy may be lagging rivals such as Alphabet.
That said, the recent pullback is shaping up as a potential buying opportunity. The stock is trading in deeply oversold territory, and while daily technical indicators still signal a “Strong Sell,” key support sits near $247.53 (pivot S1). A decisive move above resistance at $248.87 could open the door to a rebound toward $260 or higher, particularly if earnings guidance exceeds expectations.
Trade Setup:
- Entry: $248 (pre-earnings)
- Target: $265 (gain ~7%)
- Stop-Loss: $240 (risk ~3%)
Stock to Sell: Starbucks
Starbucks is set to report earnings Wednesday morning, but unlike Apple, it heads into the week on much shakier footing. The coffee chain is grappling with slowing same-store sales in core markets, intensifying competition, changing consumer spending habits, and persistent cost pressures from labor and commodities.
Options markets are pricing in a post-earnings move of about plus or minus 6.4%, highlighting elevated downside risk. Sentiment has also turned notably bearish, with 17 of the 19 analysts tracked by InvestingPro cutting their EPS forecasts over the past three months ahead of the report.
Wall Street is bracing for a difficult quarter, with earnings per share projected to fall 15.9% year over year to $0.59, even as revenue is expected to edge up 2.5% to $9.62 billion.
Starbucks is also contending with intensifying competition from value-focused fast-food chains such as McDonald’s and Dunkin’, alongside pressure from local coffee shops. At the same time, its China growth narrative—once a major upside driver—has increasingly become a source of investor concern.
Looking ahead, expectations are building that CEO Brian Niccol may caution about continued near-term weakness, citing softer customer traffic, higher operating costs, and lingering uncertainty around the company’s turnaround efforts.
So far in 2026, Starbucks has been one of the stronger performers, climbing roughly 16% year to date and closing Friday at $97.62. However, the technical setup suggests the stock may be overextended heading into earnings.
Key pivot support lies near $96.25, with resistance around $97.84. A downside break below support could open the door to a pullback toward the $90 level if earnings or guidance disappoint.
Trade Setup:
- Entry: $98 (pre-earnings)
- Target: $90 (gain ~8%)
- Stop-Loss: $103 (risk ~5%)
Sources: Jesse Cohen
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